Podcast Production I Digital Marketing

The Challenge

Theresa Gonzales, a visionary founder and host of the Latinas From the Block to the Boardroom podcast, was ready to scale her impact. With a growing community and strong message centered on Latinas in leadership and tech, she needed a reliable partner to streamline podcast production, build brand consistency, and execute a marketing strategy that matched her mission.

The Solution

I initially came on board as an audio engineer, but our collaboration quickly evolved. I expanded my role to serve as a digital marketing strategist, podcast producer, and content lead—offering full-stack support across production, strategy, and audience growth.

  • 🎧 Podcast Production
    From raw audio to published episode, I managed recording, editing, mastering, and show notes — delivering high-quality content that resonates with her community.

  • 📈 Content Strategy + Scheduling
    Built monthly editorial calendars and implemented consistent episode release strategies, improving audience retention and expanding streams.

  • 📝 Copywriting & SEO
    Collaboratively wrote optimized show notes, social captions, and blog posts to improve search-ability and increase inbound traffic.

  • 🤝 Partnership & Webinars Support
    Assisted with the backend of branded webinars and strategic partner content, supporting community and sponsor growth.

  • 🗣️ Brand Voice Consistency
    Worked closely with Theresa to ensure every piece of content aligned with her vision and her clients.

The Results

  • 🔊 11,000+ podcast streams across platforms through improved production and promotion workflows

  • 🚀 30% boost in engagement via optimized marketing and content rollout

  • 📈 20% increase in brand visibility through SEO and cross-platform social media strategy

  • 🤝 Strengthened community and partner relationships via consistent branding and outreachInformation

Tools & Platforms

  • Riverside.fm, Descript, Adobe, Pro Tools, Izotope RX– Audio recording, editing, and mastering

  • Buffer, Google Analytics, Chatgpt – Marketing automation, analytics, and content publishing

  • Slack, Zoom– Communications, Webinars, project management.Information

Amount of Podcast and content created around each episode

Colors Fonts Logos Imgs etc.

Streams and followers

Branding assests

Social examples of the templates made

Events speaking at

Picture of us from events and studios