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Digital Marketing

Robert Lopez

Hello, I’m Rob

A proud girl dad first, and a content strategist & digital marketer second—with 10+ years of experience helping creators, artists, and mission-driven brands grow through storytelling and strategy.

From studio sessions with industry leaders like Netflix, Vizio and Apple Music to building brands through podcasting and social-first marketing, I’ve turned creative visions into scalable, high-impact content systems that connect and convert.

Whether you’re launching a podcast, growing an audience, or elevating your brand, I bring the tools and strategies to move your message forward.

Content Strategist | Producer & Digital Marketer | Helping Creators & Brands Grow by Connecting Authentically with Their Audience

Core Services

  • Content Strategy & Digital Marketing
    I build content systems that do more than look good—they convert. Whether it’s a social campaign, email automation, or SEO-driven blog content, I tailor every strategy to help you connect with the right audience at the right time. I use a variety of social media, marketing, and project management tools to execute with clarity and purpose.

  • Podcast Production & Growth Strategy
    From concept to distribution, I offer full-service podcast production—including recording, editing, mixing, and mastering—so you sound as professional as your message deserves. I also help craft episode structures, write SEO-friendly show notes, and develop video clips and guest strategies to grow your audience across platforms.

  • Brand Development & Community Building
    Every brand has a story—it just needs the right structure to scale. I help artists, entrepreneurs, and small teams clarify their brand voice, develop content calendars, and create digital assets that build trust. Through community engagement, funnel design, and creative coaching, I turn your audience into loyal supporters.

  • Google Digital Marketing & E-Commerce (2025 Coursera)

  • Dolby Atmos Immersive Audio (2023, EngineEars | Dolby)

  • Audio Engineering (2012, Pinnacle College)

Education / Certifications

  • Digital Marketing & Analytics – Proficient in Google Ads, SEO/SEM, GA4, email marketing, and campaign performance tracking

  • Audio & Visual Production – Advanced in audio editing, music mixing/mastering, and video clip creation using industry tools like Descript, Pro Tools, and Adobe Suite

  • Content Systems & Platforms – Experienced with CRM tools (HoneyBook, HubSpot), project management tools (Slack, Notion), and platforms like Squarespace, Mailchimp, and Riverside.fm etc.

Hard Skills

  • Creative Strategy & Vision – Ability to take abstract ideas and turn them into scalable, high-impact campaigns and branded content

  • Client Collaboration & Communication – Skilled at working with diverse teams, adapting to client needs, and guiding creative direction from concept to launch

  • Adaptability & Problem Solving – Thrives under pressure, quickly navigates challenges, and adjusts strategies to keep projects moving forward

Soft Skills

Freelance Digital Marketing and Media Services, San Francisco, CA I 2014-Present

Digital Marketing/Content Production Specialist 

  • Lead digital marketing campaigns and content production across diverse industries, driving 20% increases in clients website traffic, social media engagement and media streams through SEO and targeted content strategies.

  • Produced and engineered content, commercials and music for major clients like Vizio (Rose Bowl commercial), Whoop (Athletic tech Brand), Apple Music, Celebrity Recording Artist, and a Netflix movie, elevating brand visibility.

  • Executed full-service audio production (recording, sound design, and mastering) for podcasts, audiobooks, music artist, and entertainment digital content, ensuring high-quality deliverables aligned with client goals.

  • Implemented data-driven social media strategies to increase audience engagement and contributed to sponsorship growth through strategic partnership development.

Experience

5-E Leadership and Marketing LLC, Oakland, CA I 2019-Present

Digital Marketing/Content Strategist 

  • Spearheaded digital marketing initiatives and podcast production, increasing audience engagement by 30% and delivering 11,000+ streams through SEO optimization and cross-platform social media campaigns.

  • Developed and executed editorial content calendars and social media schedules, leading to a 20% growth in brand visibility and new lead generation.

  • Drafted copy for podcast show notes, social media captions, newsletters, and blogs, improving audience retention and increasing qualified leads.

  • Collaborated on brand partnerships and managed webinar production, resulting in a 15% increase in audience reach and strengthening key client relationships.

  • Represented the brand as a public ambassador, fostering industry connections and driving community engagement through events and digital follow-ups.

The City of Tracy, Tracy, CA I 2022-2025

Theater Technician/Audio Specialist 

  • Managed audio, lighting, and technical equipment for 90+ live productions annually, ensuring seamless execution and delivering 5-star-rated customer experiences.

  • Served as the primary liaison between production companies and technical staff, ensuring flawless event execution, including large-scale international conferences.

  • Assisted in training new part-time crew members and volunteers, ensuring compliance with safety protocols and high production standards.

  • Adapted quickly to last-minute changes and technical challenges, consistently maintaining show quality under pressure and tight timelines.

Podcast Production I Digital Marketing

The Challenge

Theresa Gonzales, a visionary founder and host of the Latinas From the Block to the Boardroom podcast, was ready to scale her impact. With a growing community and strong message centered on Latinas in leadership and tech, she needed a reliable partner to streamline podcast production, build brand consistency, and execute a marketing strategy that matched her mission.

The Solution

I initially came on board as an audio engineer, but our collaboration quickly evolved. I expanded my role to serve as a digital marketing strategist, podcast producer, and content lead—offering full-stack support across production, strategy, and audience growth.

  • 🎧 Podcast Production
    From raw audio to published episode, I managed recording, editing, mastering, and show notes — delivering high-quality content that resonates with her community.

  • 📈 Content Strategy + Scheduling
    Built monthly editorial calendars and implemented consistent episode release strategies, improving audience retention and expanding streams.

  • 📝 Copywriting & SEO
    Collaboratively wrote optimized show notes, social captions, and blog posts to improve search-ability and increase inbound traffic.

  • 🤝 Partnership & Webinars Support
    Assisted with the backend of branded webinars and strategic partner content, supporting community and sponsor growth.

  • 🗣️ Brand Voice Consistency
    Worked closely with Theresa to ensure every piece of content aligned with her vision and her clients.

The Results

  • 🔊 11,000+ podcast streams across platforms through improved production and promotion workflows

  • 🚀 30% boost in engagement via optimized marketing and content rollout

  • 📈 20% increase in brand visibility through SEO and cross-platform social media strategy

  • 🤝 Strengthened community and partner relationships via consistent branding and outreachInformation

Tools & Platforms

  • Riverside.fm, Descript, Adobe, Pro Tools, Izotope RX– Audio recording, editing, and mastering

  • Buffer, Google Analytics, Chatgpt – Marketing automation, analytics, and content publishing

  • Slack, Zoom– Communications, Webinars, project management.Information

CratesAudio – From Passion Project to Full-Service Creative Studio

The Challenge

Rob sought to build a business that merged his creative passions—audio engineering, branding, digital strategy—into a sustainable brand that could both support his family and serve his community of indie artists, entrepreneurs, and content creators.

  • No external funding or mentorship

  • Needed to learn full-stack creative and business operations hands-on

  • Wanted to build a business that offered scalable services and personalized support

The Strategy

Rob used CratesAudio as a live testing ground to master the following:

1. Brand Development & Identity

  • Built brand voice, logo, and visual identity

  • Developed a consistent presence across website and all social platforms (@cratesaudio)

2. Web & Business Infrastructure

  • Designed and managed his site on Squarespace

  • Integrated CRM systems (HubSpot, HoneyBook)

  • Automated lead gen, onboarding, and client communication

  • Set up POS systems, bookkeeping workflows, and contracts

3. Content Creation & Marketing

  • Created and implemented social media and content strategies

  • Grew his own channels while testing campaigns and tools for clients

  • Leveraged Kajabi, Notion, and Google tools to create lead magnets, courses, and funnels

4. Client Services & Fulfillment

  • Engineered and produced 200+ podcast episodes and music tracks

  • Supported clients in podcast launches, brand strategy, artist development, and growth marketing

  • Developed content calendars, automated workflows, and production systems

The Results

🔊 200+ podcast & music projects produced, serving clients from indie artists to brands like Apple Music & Netflix

🚀 Automated full client workflow, including onboarding, asset delivery, contracts, and email follow-ups

📈 20%+ increase in traffic & engagement, using tested content strategies across web, social, and email

🎯 Built brand from scratch, turning CratesAudio into a full-service creative studio and trusted service provider

🤝 100+ happy clients served, helping refine service offerings and shape scalable, value-driven solutions

Lessons & Gratitude

CratesAudio became more than a business—it became Rob's education, mentorship, and creative identity. Through working with hundreds of clients, he learned how to serve with clarity, build systems with impact, and continuously evolve his offerings.

“Every client helped me refine my voice and showed me where I needed to grow to be of real value. I’m grateful for every opportunity to turn stories into strategy.”

A Few More Picks

Case Studies Coming Soon

Contact

Email
Robert@cratesaudio.com

Website
www.cratesaudio.com

Phone
(714) 365-5562